WELCOME EVERYONE

We're glad you found us. We are here to make your ride as awesome as it can be, whatever that ride is.

Thank you for support, we would not be here if not for you.

Never been with us before? We specialize in Mountain Bikes and suspension service, gravel adventure bikes, and your everyday utility/ city bike.

Ask questions, stop by and keep riding.

Bicycle Shop

Why Choose Slow Roll Cycles for Your Bike Needs?

Slow Roll Cycles is the go-to bicycle shop Fitchburg, WI and nearby areas love. We are dedicated to quality and aim to provide the most value possible for our customers. Visit our shop to view our bikes or walk in with your bike for a free service estimate. We offer exceptional services at exceptional prices. Browse our bike selection here or contact us to learn more about our products and services.

Our Services

We offer comprehensive bicycle services at our bicycle shop in Wisconsin. Our bike service and repair offerings include, but are not limited to, the following:

Tire Replacement
Brake Repair
Kickstand Install
Suspension Services
Bike Demos
Kids Bike Trade-Ins

We love bikes! As the bicycle shop Fitchburg, WI and surrounding areas depend on, we are dedicated to providing high-quality equipment, services, and repairs to our clients. With over 60 years of combined experience, we know bikes. Our crew is skilled at bicycle service repairs, with knowledge of the needs of Fitchburg and Madison, WI. We value quality and bring our customers the top equipment and a great value. Our friendly staff will help you pick out the perfect bike for your needs! And, with our Fair Price Promise, we'll credit you the difference if you find a better price within 30 days of your purchase.

Bike Repair

Demo Bikes

Local

Find Your Bike

Find Your Apparel

Find Your Gear

Featured Bikes

Check out our featured bikes! We sell the top bikes available. Whether you are a recreational bike rider or an advanced mountain racer, we'll help you find the bike that suits your needs. We'll happily find you just what you're looking for. We love bikes. Visit our product pages to learn the differences between each bike type. We sell the following types of bikes: